The list of fashion luminaries showing new collections this week includes Giorgio Armani, Prada, Stella McCartney, Hermes, and Ralph Lauren.
But for all the flashy names, the occasion is not a star-studded fashion show in New York or Paris, but the London 2012 Olympics. The Games have turned into the latest, and perhaps largest, runway for some of the world’s biggest Designer Tuxedo
hoping to reach a new audience and extend their brands.
When athletes pour into the Olympic Stadium for the opening ceremonies Friday, many will do so in uniforms created by designers better known for eveningwear than sportswear.
“The Olympics are one of the last places where designers haven’t aggressively worked to get their name out there,” says Rhode Island School of Design fashion historian and author Kathleen McDermott. “So of course fashion is storming in there. Here’s all these fabulous athletes we can idolize, while we admire the designs.”http://www.huluweddingdress.com/categories/-Designer-Tuxedo/